The footwear company Dr. Martens is distinguished by its air-cushioned soles (called Bouncing Soles), upper shape, welted construction and trademark yellow stitching. This booklet depicts the concept of worn in footwear, a shoe that feels worn in is ideal for every day wear in the unforgiving world of gigs and street fashion. The shoes allow you to adapt your own style and are a badge of attitude and empowerment.

Skills: brand Identity, typography, layout

Programs: Photoshop, InDesign