Ad Series – Sara Lee Butter Bread

ad 1 – BLT

ad 2 – grilled

cheese

ad 3 – pb

& bananas

Add the classic flavor combination of bread and butter to your family’s favorite sandwich with Sara Lee Butter Bread. With its rich, buttery taste, wonderful aroma and velvety texture, you’ll love this new recipe – It Just Taste Better! (Compared to Sara Lee Butter Bread’s prior recipe).

SARA LEE BUTTER BREAD

In this ad series I wanted to show just a few of the many ways bread can be used. Sara Lee is a company that serves up many bakery products. I focused on one product, butter bread. My goal was to give it a simple and delicious look.

THE PROCESS

Using Sara Lee Butter Bread I made a BLT, grilled cheese and peanut butter & banana sandwich. I don’t have a photo booth so I got creative. I set up my own studio in my sunroom, letting the natural light come in as the light source. I used a roll of white paper for the backdrop. Photoshop enabled me to create delicious, mouth-watering sandwiches for the viewer.

Skills: photography, copywriting

Programs: InDesign, Photoshop

sketches

the set up